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商品編號： 9-602-067 出版日期： 2002/01/18 作者姓名： Bowen, H. Kent;Purrington, Courtney 商品類別： Entrepreneurship 商品規格： 19p 再版日期： 地域： Massachusetts 產業： Electronic components 個案年度： 1986 - 2000
商品敘述：
Intrinsix is a 15-year-old semiconductor design services company that wants to continue its growth and market reach and appears to be ready for an initial public offering (IPO). This case leads up to this strategic decision point by tracing the growth of Intrinsix from a one-employee shop to a "franchise" model boasting 188 employees, 18 offices, and $32 million in revenues. Just when an IPO seems to be the logical channel for the company''s continued growth, a trusted senior engineer brings up several issues that he asks to be resolved before the company finds itself under public scrutiny.
涵蓋領域：
IPO;Entrepreneurial management;Employee training;Market planning strategy;Product development;Product management;Business growth
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